What if the thing that makes your business work isn’t another strategy, but becoming more fully yourself?
In this episode of The Gates in Real Life, we explore Gate 10 in Human Design and Gene Key 10, moving from the shadow of self-obsession to the gift of naturalness and ultimately the Siddhi of Being.
Gate 10 is often associated with self-love, but this conversation goes much deeper than simply feeling good about yourself. It’s about how self-love shows up in your behavior – the choices you make, the identities you hold onto, and whether you’re allowing yourself to live and work as the person you naturally are.
We talk about the pressure to become a “better” or more successful version of yourself, and how easily personal development and entrepreneurship can turn into trying to become someone else.
We also explore what happens when you start letting those borrowed identities fall away and allow more of your actual voice, creativity, strengths, and personality to come through.
And, of course, we bring it into business.
Why are we so drawn to templates, swipe files, formulas, and strategies based on what worked for someone else? What happens when an effective strategy isn’t sustainable for you? And could the most differentiated, sustainable business actually come from discovering your natural way of marketing, coaching, creating, and connecting with people?
We explore:
- The difference between becoming someone new and remembering who you already are
- How conditioning shapes the identities we perform
- Why authenticity can feel surprisingly scary
- The problem with copying someone else’s successful business strategy
If you’ve ever felt like building your coaching business requires you to become someone you’re not, Gate 10 offers a very different possibility.
Maybe your work isn’t to create a better version of yourself. Maybe it’s to let more of who you already are come through.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Heidi’s Offerings:
Come join me on Substack, where I explore the middle path between business success and well-being for heart-led biz owners: substack.com/@servicewithsoul.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Melissa’s Offerings:
If this conversation resonated with you, you’ll find more inside my Substack, Remembering Who You Are… where Human Design meets business, personal growth, and the deeper work of living in alignment with who you already are. https://substack.com/@melissanaslund
Ready to scale your business in a way that feels easeful and aligned?
You don’t have to figure it all out alone. Let’s connect for a Next Steps Call—a spacious, no-pressure conversation to help you gain clarity on what’s next for your business and explore if working together feels right.
Your business should support you, not the other way around. Let’s find a way forward that feels good.
More from the blog
Annual biz planning that actually works for sensitive entrepreneurs
There’s a quieter way to approach annual planning. One that doesn’t rely on adrenaline, urgency, or the rush of excitement that often comes at the end of the year. One that doesn’t ask you to override your body or push past your capacity in the name of being “strategic.” For sensitive, intuitive entrepreneurs, planning only…
Why traditional year-end business planning fails sensitive entrepreneurs
The end of the year can feel like a rush of inspiration.Ideas come quickly. Possibilities open. There’s a sense of wanting to step into the next chapter with clarity and intention. But for many sensitive, intuitive entrepreneurs, that initial spark turns into something heavy.A detailed plan. A long list. A beautifully organised document that slowly…
Scaling from Safety: Why nervous system regulation is the missing link in sustainable business growth
TL;DR: You’ve done everything “right.” You’ve taken the courses, built the funnels, stayed consistent – yet it still feels like you’re running in place. Some days you’re on fire with ideas; other days you can’t bring yourself to open your laptop. You keep wondering, “Why can’t I sustain my momentum?” and “Will I ever get…